WHAT IS MARKETING FOR?

Marketing serves, as we already mentioned, to increase sales or the presence of a product or service. Therefore, this business methodology can address other goals related to sales, but which are not its main purpose. 

For example

Make the brand known

When a company enters a new territory or market, the marketing strategy focuses on presenting it to its target audience, so that they become familiar with it and recognize it in a short time, even if they have not yet tried its products or services.

Present a new product or service

Even brands that already have a solid reputation must create marketing campaigns when it is time to introduce some innovation.

Attract new customers

A company will always need to attract new customers, especially because people evolve over time. That is to say, a sector that was not previously interested in a product will have new needs as its life situation changes and, therefore, will look for alternatives to solve them. That's when a marketing strategy reaches out to the audience that might catch their attention.

Build customer loyalty

Once sales begin to occur, it is necessary to focus on building long-term relationships with those who have already tried the offer, as these customers will become the most valuable organic promoters of the product or service.